Last month Brown-Forman, owner of the Jack Daniel’s distillery, announced that they would be changing the classic Old No. 7 bottle label to “clean up” the label and that the new bottles would be seen in stores starting in July 2011. July isn’t quite here, but the new label design has been released. I have to say that I like the new label, it looks less cluttered and a bit more refined without being to modern. I think they did a wonderful job of updating the label without changing it.
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